The best content will depend upon your audience, so you need a clear understanding of who they are first and foremost.
Create content that your audience can relate to. If you don’t want to hire a professional video agency, you can create your own video using these video marketing tools and platforms. Upload more video content because video posts are proven to get 38 percent more engagement than posts containing images. Here are some tips on creating engaging content and boosting your engagement rate on Instagram: The more engaging your content is, the more likely people will share it. In order to catch your audience’s attention on Instagram, the first rule is to create engaging content. A study found that on average, Instagram images get 23 percent more engagement than Facebook images. Instagram users are engaged and love to share and comment on photos and videos that they think are good. If you’re ready to organically increase your Instagram following, let’s dive in. However, with Instagram, slow and steady wins the race, allowing you to build an authentic and engaged audience that’s more likely to connect with your brand and convert. You don’t have to spend a penny if you follow this guide, but you do need patience and consistency because it does take time. In this article, we’ll go through the step-by-step process of gaining followers organically. If you’re just starting out your Instagram marketing journey and still not sure whether to spend your money here or not, you’re in the right place. If you’re active on the platform, there are two ways to increase your Instagram followers: through paid and organic ways. Studies have found that the majority of consumers use Instagram to search for a brand and 80 percent of them follow at least one brand on Instagram. Today, people use Instagram not only to connect with their friends but also to connect with their favorite brands and shop online. 
Since the launch of Instagram Ads, Instagram TV, and Instagram Business Accounts, it has transformed into a playing field for influencers, marketers, and businesses to promote themselves.
Is it even possible to organically increase your Instagram followers anymore? While this platform is one of the best places to communicate your brand visually and connect with your audience, it’s no longer just a social network.
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